Rewards programs have been around for years. The airlines might have started the trend with the “frequent flier” programs, and all types of enterprises have followed suit. Whether the consumer is buying a cup of coffee or a getting a ride to the airport, businesses find that rewarding their customers for loyalty is a winning proposition. General Motors is the first car company to put a major effort into a customer-rewards program. Its My GM Rewards program was started last year and already has more than 1 million members.
We wanted to find out more about the program and how it works, so we got in touch with GM’s Julie Heisel, who is in charge of retail innovation for the giant automaker. You can listen to that “America on the Road” interview by clicking below.
As you’ll discover, you can earn My GM Rewards points in a variety of ways, including the purchase of paid service at participating dealers, GM Accessories, connected services, and OnStar plans. You can even earn points with the purchase or lease of a Chevrolet, Buick, GMC or Cadillac vehicle. Points can then be redeemed toward future qualifying services and purchases. You get 1,000 points when you join plus another 1,000 points when you complete your profile.