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In Europe, the Fiat 500e is leading the electric city-car market for the second year in a row, ranking at the top of that category in Italy, Germany, Spain, Belgium and Austria. But can it achieve similar success in North America? One person who thinks so is Fiat North American Head Aamir Ahmed, and in his exclusive interview with AOTR Host Jack Nerad he’ll tell us why.
One of the reasons he cites is price. With a manufacturer’s suggested retail price of $32,500 (excluding the $1,595 destination fee), the 2024 Fiat 500e appears to be within the reach of young urban dwellers, one market that most EV makers have found difficult to exploit.
Fiat’s opening salvo in its renewed attack on the U.S. market is the redhot (RED) Edition. The Italian brand partnered with (RED) to introduce what it calls “the coolest, most ethical car in urban mobility.” As you might guess, not only is red the color that my baby wore, but also the featured hue of the (RED) Edition with its red-painted exterior mirrors, front grille details, and dashboard. In the interview, Ahmed will hint at other 500e special editions to come and offer more details on the launch strategy he has prepared for this latest EV.
In our road test segment this week, Co-Host Chris Teague got a very early drive in the all-new 2025 Subaru Forester. The brand’s popular entry in the popular compact crossover utility segment, the Forester has more exterior appeal than ever while retaining the bedrock Subaru values of all-wheel-drive and all-weather capability.
While many brands have largely turned their backs on low- and middle-income buyers who are seeking affordability, Hyundai has not, as evidenced by the 2024 Hyundai Venue subcompact crossover tested by Host Jack Nerad. The top-of-the-line Limited test model had a base price of less than $25,000. And, surprisingly, it is filled with more standard electronic safety equipment than some luxury brand vehicles.
In the news this week, Tesla is in hot water again with the National Highway Traffic Safety Administration over its Autopilot system, and we’ll have the details.
It looks as if the all-electric Volvo EX30 is about to arrive in showrooms in the U.S., and we’ll have more info about the car and its labyrinthine journey to the U.S.
Honda has just announced a plan to invest $11 billion in an EV factory in Canada with the financial help of the Canadian government and the Canadian people. We’ll have more on that, including our comments.
The Insurance Institute for Highway Safety has offered some recommendations that could make the delivery vans we see everywhere now much safer for everyone. We’ll tell you all about that in this episode.
So there’s plenty of food for thought this week. Thanks for joining us.
America on the Road is brought to you by Driving Today.com, Mercury Insurance, and EMLandsea.com , the publisher of Nerad’s latest book, Dance in the Dark, which is available HERE on Amazon.com
